For years, pharmaceutical sales teams have followed the same formula for sales. Hifyre identified that the industry required a more robust and eye catching method for selling products. Tapping into a growing trend of tablet based sales materials, Hifyre created an easy-to-use and compelling digital detail aid platform from the ground up.

“We saw an opportunity to create a cross platform framework that could be used by many different pharmaceutical sales force teams.”

Matthew Hollingshead, CEO Hifyre

TRADITIONAL METHODS NO LONGER MAKE THE CUT

The existing solutions being used by the sales force industry were cumbersome and not aesthetically appealing. Not to mention, the time put into the development of these aids adds up considerably due to the amount of experimentation and trial and error involved in the initial phases. As a result, the custom development of these detail aids prove to be costly under this model.

CUSTOM CONTENT, NOT PLATFORM

Hifyre saw that the industry needed a more flexible solution. Hifyre’s CEO Matthew Hollingshead says, “We saw an opportunity to create a cross platform framework that could be used by many different pharmaceutical sales force teams.” The platform Hifyre developed works with iRep, SFX, Vablet, and Hiwyre. It was created to contain advanced functionality including the following:

  • Custom call building
  • 360 degree product demo
  • Resource centers with additional PDF, Video, & Audio materials
  • Asset & slide favouriting
  • In-app tutorials
  • Chart animations

IT SELLS ITSELF

Visually attractive and easy-to-use interactive HTML5 touch presentations were the result of Hifyre’s innovative efforts. These digital details aids were a direct result of the many years of Hifyre’s experience working with sales teams. Hifyre has distributed over 50 detail aids and apps utilizing this custom platform to date. Hifyre is now the preferred digital vendor for the top pharmaceutical companies in North America and Europe and their sales forces love it.

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