What is a Product Design Sprint?

A Product Design Sprint is a framework for tеаmѕ of аnу size to ѕоlvе and tеѕt design problems іn 2-5 dауѕ. The idea of the design sprint оrіgіnаtеѕ with the Agile framework. It wаѕ dеvеlореd аt IDEO and the d.school: Institute of Design at Stanford University. Thеѕе frameworks wеrе adapted to the іdеа оf “Product Design Sprints,” thanks to Google UX tеаmѕ, Google Ventures, Google X and tеаmѕ асrоѕѕ the industry. Whіlе sprints аrе popular at Google, they аrе аlѕо uѕеd by startups and companies of all ѕіzеs. Hifyre uses Product Design Sprints to ensure success for all of our clients, as well as our internal projects.

5 Steps of a Product Design Sprint

1. Map

In step one, we begin at the end by looking for a long-term goal. Once this is determined, a complete map of the goal is created. The next step is to ask internal and external experts to share their intimate knowledge in relation to the goal. Finally, an ambitious but reachable ‘target’ will be chosen, based on opportunities that have been identified. These steps are all completed on day one.

2. Sketch

Now it’s time to devise some solutions by drawing inspiration from existing ideas and concepts. Ask the people involved to share their thoughts on innovative companies, solutions, business models and more. From this inspiration, have each of the participants sketch out new ideas aimed at solving the ‘target.’ Many people are often worried about having to sketch, but  this step awards critical thinking, not artistry.

3. Decide

With all of these great ideas floating around, it’s time to make some decisions. While it would be great to prototype all of the ideas, this just isn’t possible or productive. Spend the first part of the day critiquing and discussing each of the sketches and how they serve to solve the target and overall goal from the Sprint. When all the debate is done, it’s time to cast votes. The winners will then be converted into a storyboard for your prototype.

4. Prototype

Now it’s time to work some magic. From the storyboard and plan from the previous step, we need to create the most realistic prototype possible. Remember, this will need to be done in a day, so it won’t be perfect. It just needs to be good enough to get our idea across.

5. Test & Learn

To see if our solution to the big goal will be a success, put it in the hands of people that use it. In this step, we will interview and watch customers test out our prototype. From these interviews, we will get a good sense of whether or not our solution has merit and should be further developed. Or do we need to go back to the drawing board? No matter what the results of the interviews are, the value gained by the Product Design Sprint will definitely be worthwhile. It will help us decide what to do next.

If you are interested in running a Product Design Sprint, let Hifyre help you. This innovative tool is so useful and can be applied to all areas of your career.  Hifyre can facilitate the Sprint process with you and your company.