Agile Mobile & Web App Development

Hifyre is a web & mobile app developer, specializing in agile AngularJS, NodeJS & React Native development. Located in Hamilton, Ontario, Canada, we are a fast growing developer that helps Fortune 500 companies and exciting startups throughout North America and Europe, create exciting products and innovative digital strategies.

Whether your looking for us to build you an app, or have us work with your internal development team, drop us a line. Tell us how we can help you.

Strategy & Research

Strategy and research is the launching point to any digital product exploration. This is the fact finding phase, where we source feedback and data through existing analytics, external market research, current user feedback and key internal stakeholder interviews. With all the data collected, we then work with the client to define an action plan that best meets their key project goal.

Market Research

Working closely with the client, Market Research involves the creation of competitive analysis, product-market fit & market trends/expectations documents. This research can often help define the business goals behind any project and reveal industry opportunities and vulnerabilities that were overlooked.

User Research

The people who currently use, or may be be looking to use a product/service that you offer are the best people to answer your questions. They can provide you with key insights into how, when and where they want to use it. They will also help you define key pain points that could be a main tenant for your offering.

Stakeholder Interviews

We also look closely to your internal team. Often those who live the product/service everyday see things that others can’t. They often have direct contact with the people using your offering. They see the moments of joy as well as the moments of pain. Also key stakeholders understand the business side of a project. What are the internal business goals. Why we are exploring the initiative in the first place.

Product Definition

Product definition is all about taking all the data collected from the Strategy & Research stage, and turning those insights into requirements for the product. This can include establishing business goals, the development of user personas, feature definitions and user flows.

Business Goals

Business goals are key internal requirements or expectations that a project must meet to help drive the business towards a defined target.

User Personas

User personas make use of the perspectives, psychographics traits, and goals of users to inform product decisions.

Feature Definitions

Feature definitions establish a preliminary set of features related to tasks that the end user can accomplish with the application.

User Flows

User flows help establish the steps a user will take to accomplish an array of tasks at a high level , they ultimately define the features.

Iteration

Once initial direction for a product has been established, the feature-set and flows are turned into preliminary mockups. Iteration occurs until a defined set of criteria are met. This includes internal testing, user testing & creating a customer feedback loop.

Interaction Design

Interaction Design includes the creation of a high-level application map outlining the application structure, and low-fidelity wireframes of the application for use in testing against requirements.

Prototyping

Prototyping involves either high-fidelity wireframes or low-fidelity visual designs in an interactive context to give a more accurate representation of how the application can be used to accomplish key tasks.

Testing

Testing can be done with usability and heuristics in mind for preliminary designs, or sometimes A/B testing of design options for products or features already in use.

Execution

Now that the framework of the application has been established, and the requirements set, final visual design and design language confirm usability. Emotional traits and characteristics of the product are established at this point as well.

Visual Design

Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand.

System Design

Systems design is the process of defining the architecture, components, modules, interfaces, and data for a system to satisfy specified requirements. Systems design could be seen as the application of systems theory to product development.

Production

This is where front-end development, system design & backend programming meet. At this phase, all components of the product/service are brought together and your offering is complete and function to your expectations.

Launch & Feedback

Once the product/service is deemed ready to go, we enter into the launch & feedback stage. This phase includes, marketing, user acquisition, gathering analytics and user feedback, and reviewing all data from the original scope (in product definition and iteration phases) to determine if it still aligns with predetermined goals.

Building a leader through industry firsts

Mettrum Health Corporation, who is one of the first licensed producers of medicinal cannabis in Canada, were looking to establish themselves a the technology leader in their industry. Mettrum wanted to develop and design a digital strategy that made their business more efficient, by creating tools that integrated with existing ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management). Mettrum presented a series of challenges and unique hurdles to the Hifyre team.

See the case study


Drop us a line & tell us about your project.

Let’s talk about your big idea and find the right strategy to make your digital product come to life. We love wearing our creativity caps!

For a FREE consultation, call us at (905) 484-2544 or email sales@hifyre.com.

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