Strategy and research is the launching point to any digital product exploration. This is the fact finding phase, where we source feedback and data through existing analytics, external market research, current user feedback and key internal stakeholder interviews. With all the data collected, we then work with the client to define an action plan that best meets their key project goal.
Working closely with the client, Market Research involves the creation of competitive analysis, product-market fit & market trends/expectations documents. This research can often help define the business goals behind any project and reveal industry opportunities and vulnerabilities that were overlooked.
The people who currently use, or may be be looking to use a product/service that you offer are the best people to answer your questions. They can provide you with key insights into how, when and where they want to use it. They will also help you define key pain points that could be a main tenant for your offering.
We also look closely to your internal team. Often those who live the product/service everyday see things that others can’t. They often have direct contact with the people using your offering. They see the moments of joy as well as the moments of pain. Also key stakeholders understand the business side of a project. What are the internal business goals. Why we are exploring the initiative in the first place.